In the summer of 2002, a small queue formed beside ten webcams inside the Virgin Megastore on Oxford Street. The prize was not a purchase but thirty seconds to audition as a presenter for the BBC’s interactive services. Applicants typed a statement about how the internet had changed their lives and then spoke briefly to camera. Booking was possible but not required; people could simply turn up. About 500 applicants had already passed through the shop when the article was reported. The roadshow visited eleven UK cities, narrowing the field to 50–100 workshop participants and then fifteen finalists. Five presenters would be selected by the BBC and a sixth by viewers. The line turned a conventional broadcasting job search into a public, digital and deliberately accessible audition.