When ticket sales opened for Latvia's Song and Dance Festival on March 3, 2018, queues formed both at ticket offices and online. Public broadcaster LSM reported early-morning lines at sales points including the Dailes Theatre, with some people claiming places several days in advance. Customers brought chairs and blankets, and hundreds spent the night outside in temperatures below minus ten Celsius. One buyer had joined at noon on Friday; two others said they had waited since ten on Friday morning. Waiting did not disappear online. The virtual queue exceeded forty minutes, and some customers watched the screen for hours only to encounter a failure when their opportunity to buy arrived. About 20,000 tickets were sold in the first two hours and more than 32,000 by 2 p.m.; the main events sold out. On the secondary market, a ticket bought for 55 euros was offered for 120. This queue is distinctive because access to a national cultural event was allocated simultaneously through endurance at a cold ticket office and position inside a digital system. Moving sales online did not replace the physical line; it created another waiting place. Pavement and screen looked different, but in both settings time already spent waiting did not guarantee a ticket.